Wholesale leverage Deeluxe's broad wholesale footprint, with 900 points of sale in France and nearly 300 abroad, along with a catalog of 800+ references, creates opportunities for exclusive capsule collections and private-label programs with top retailers, boosting order value and margins while accelerating international reach through trusted partners.

Digital marketing optimization Leverage existing digital channels (Criteo, Instagram) to drive performance marketing for both B2B wholesale and B2C sales. Offer scaled retargeting, dynamic product ads, and social commerce kits to lift online conversions and expand DTC revenue.

Checkout optimization Improve checkout resilience across borders by expanding payment options beyond PayPal and enabling multi-currency checkout and local payment methods, reducing cart abandonment and supporting cross-border wholesale and DTC orders.

Exclusive collaborations Capitalize on the 'Designed in France' and multi-style positioning to create exclusive collaborations with retailers for limited drops, co-branded lines, or private-label arrangements that differentiate Deeluxe in competitive markets.

Channel partnerships Strengthen distributor and retail partner programs with dedicated account management, joint marketing funds, and data-driven assortment planning to maximize order sizes, improve partner loyalty, and unlock incremental wholesale growth.