Decision Analyst Email Format
Market ResearchTexas, United States51-200 Employees
Decision Analyst is a global market research and analytical consulting firm based in Arlington, in the Dallas–Fort Worth region. The firm combines qualitative investigations, strategic survey research, marketing science, and advanced analytics to tackle complex marketing and business challenges. A core area of work is new product development, including ideation, concept development, concept testing, and sales forecasting. Its client base includes Fortune 500 companies, advertising agencies, and management consulting firms across North America, Europe, Latin America, and Asia, and the firm is employee-owned. In 2022 it launched a COVID tracking survey and subsequently refocused its approach for that year.