DealTrak

Software DevelopmentEngland, United Kingdom2-10 Employees

DealTrak is a software development company based in The Boulevard, Leeds, United Kingdom, employing a small team of 2 to 10 people. The company provides a platform that links motor dealers and finance brokers with hundreds of finance, insurance, data, and other value-added providers, enabling compliant and efficient provision of finance and insurance products to car buyers. The platform acts as a connector between multiple systems and offers a simple interface for daily F&I administration, management and reporting activities. With more than 15 years in operation, DealTrak has established long-standing relationships with dealerships and finance houses across the country and prioritizes service quality and efficiency. The company has undergone corporate activity, including an acquisition by AutoProtect Group in 2019 and recent integrations such as Marshmallow Financial Services Limited joining the platform in 2026, reflecting ongoing development and partnerships.

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