Compliance enablement Opportunity to position as an end-to-end background screening partner that helps small teams navigate FCRA, safety, and privacy regulations efficiently, reducing compliance risk for HR professionals.

Fast, scalable screening Highlight the one-click search application and access to billions of records across multiple databases to deliver fast, accurate results for speed-to-hire, appealing to recruiters handling tight timeframes.

Global reach Emphasize international screening capabilities (50 states and 200 countries) to attract organizations with multinational hiring needs or remote workforces seeking consistent vendor standards.

SMB market fit Position as a cost-effective, customizable solution tailored to small teams (2-10 employees) and mid-market clients looking for flexible packages without enterprise-scale pricing.

Security and trust Leverage discreet, confidential reporting and reputable data sources as a differentiator to win clients prioritizing data privacy, accuracy, and regulatory compliance.