Niche market focus Target the Wellness and Fitness services segment in Austin with tailored hardware, software, and managed IT solutions that support small teams and boutique studios.

Low headcount opportunity Leverage the small team size to offer cost-effective, easy-to-deploy IT packages, including cloud services, cyber security basics, and scalable hardware upgrades suitable for 2-10 employees.

Digital presence Capitalize on their existing WordPress and web tools to propose website performance enhancements, hosting optimization, and security hardening to improve online client acquisition.

Local expansion potential Position solutions that scale with growth in Texas and nearby markets, offering flexible licensing, onboarding, and regional support to align with anticipated expansion.

Tech stack synergy Offer integrations and optimization around their current stack (Bootstrap, Genesis Framework, Jetpack, Font Awesome) plus managed services to reduce downtime and improve user experience.