Expansion opportunities Custom Building Products has a strong position in North America with revenue in the mid-range corporate scale and a growing footprint evidenced by recent partnerships and programs. Look for expanded sales through contractor networks, NTCA partnerships, and educational offerings to convert training participants into repeat purchasers of installation systems and maintenance products.

Training to sales The company has invested in Custom Technical University Online Anytime and an enhanced website to support professional development. There is a sales opportunity to align product bundles and financing with these training initiatives, offering exclusive discounts, loyalty programs, or curbside support for certified installers who complete courses.

Premium product cross-sell A broad portfolio including RedGard waterproofing, SimpleMat, grout systems, and maintenance products positions the company for cross-sell across tile, stone, and flooring projects. Target large project bids and distributor networks with bundled solutions that combine waterproofing, setting mats, grouts, and maintenance for end-to-end installations.

Strategic partnerships Recent collaborations with Tile Association and NTCA indicate receptivity to co-marketing and joint training events. Leverage these partnerships to co-create content, host demonstrations, and secure speaking engagements that showcase turnkey installation systems to professional contractors and distributors.

Channel and regional growth With a sizable workforce and mid-market revenue, there is potential to expand through regional distributors, contractor fleets, and commercial channels. Develop targeted regional campaigns, reseller programs, and incentive structures to accelerate adoption of new products like Single Component Grout and high-performance mortars in both residential and commercial segments.