Leadership in Tile Target Professional Contractors and distributors in residential and commercial sectors with Custom Building Products’ leading waterproofing, uncoupling, and grout systems such as RedGard, SimpleMat, Prism SCG, CEG-Lite, and Polyblend Plus to expand project scopes and increase product adoption.

Expansion Opportunities Leverage recent partnerships and community engagement events (NTCA collaboration and Coverings activities) to propose joint marketing, training, and certification programs that can drive volume through specifiers and tile installers.

Digital Growth Capitalize on an established online presence and e-commerce integrations to upsell maintenance products (TileLab and AquaMix) and offer digital training through CTU Online Anytime to builders, retailers, and installers.

Professional Training Position CTU-based training and certification as a differentiator to win larger commercial bids and long-term maintenance contracts, encouraging end users to specify Custom Building Products for reliability and support.

Financial Scale With revenue in the mid-range of its peers and a robust product lineup, target mid-to-large contractor groups and regional distributors that need a dependable supplier for high-margin installation systems and warranty-backed products.