CURE Auto Insurance (Citizens United Reciprocal Exchange) Employee Directory
InsuranceNew Jersey, United States201-500 Employees
CURE Auto Insurance, formally Citizens United Reciprocal Exchange, operates as a not-for-profit auto insurer based in Princeton, New Jersey. It prices car insurance primarily on driving history, declining income-related factors such as education, occupation, and credit score. The company aims to support drivers who have faced discrimination from other insurers by focusing on driving performance rather than socioeconomic status. Through its not-for-profit structure, CURE seeks to keep premiums affordable for responsible motorists and to educate the public about rating practices.