Top Lender Position Great Southern Bank is ranked among Australia's top four mortgage lenders by brokers and leads among non-major banks, signaling strong sales momentum in home loans and potential cross-sell of related banking products to a large broker network.

Customer-Owned Advantage As a customer-owned institution focused on helping Australians own homes with competitive rates and clever products, there is a sales opportunity to emphasize customer-centric financing solutions, streamlined service, and loyalty programs to attract new members from competitor banks.

Digital Banking Growth The launch of the Business+ app delivering an end-to-end digital banking platform for small businesses under 10 employees indicates potential to upsell SME banking services, payments solutions, and cash management to a market segment seeking convenient digital tools.

Strategic Partnerships Ongoing community collaborations with Mission Australia and recognition as a best place to work enhance brand credibility; leverage these partnerships to co-create financial inclusion products, affordable energy/utilities initiatives, and targeted grants or programs for underserved communities.

Leadership & Growth Recent regional leadership appointments and strong FY26 broker results imply expansion opportunities in key regional markets; pursue targeted branch or digital expansion, mortgage distribution, and cross-border product teams to capture growth in those regions.