Insights

Audience Fit CrowdStar focuses on mobile and social gaming for women, with flagship title Covet Fashion. This presents opportunities to cross-sell lifestyle and fashion-adjacent partnerships, in-game collaborations, and female-centric brand campaigns.

Strategic Partnerships Past and ongoing partnerships include Tencent, Facebook, Time Warner, and Intel Capital, plus a history of platform presence across iOS, Google Play, Amazon, and Microsoft. Sales opportunities exist in co-development, distribution deals, and strategic sponsorships with large tech and media brands.

Acquisition Footprint CrowdStar has experienced multiple acquisitions (Glu Mobile and EA) and remains in an ecosystem with large publishers. This indicates potential for enterprise sales, licensing, or white-labeling arrangements with major players seeking mobile/social gaming assets.

Monetization Readiness Revenue range and existing live titles imply established monetization streams. Potential upsell avenues include premium collaboration events, fashion brand partnerships within Covet Fashion, and expanded in-game commerce or virtual goods ecosystems.

Global Reach Global partnerships and multi-platform distribution create a channel for international marketing services, localization partnerships, and region-specific campaigns that can be monetized through localized sponsorships and ad integrations.

Crowdstar Tech Stack

Crowdstar uses 5 technology products and services including Squarespace, Webpack, Modernizr, and more. Explore Crowdstar's tech stack below.

  • Squarespace
    Content Management System
  • Webpack
    Development
  • Modernizr
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Adobe Fonts
    Web Fonts

Crowdstar's Email Address Formats

Crowdstar uses at least 1 format(s):
Crowdstar Email FormatsExamplePercentage
First.Last@crowdstar.comJohn.Doe@crowdstar.com
87%
FirstLast@crowdstar.comJohnDoe@crowdstar.com
8%
FirLast@crowdstar.comJohDoe@crowdstar.com
3%
First.MiddleLast@crowdstar.comJohn.MichaelDoe@crowdstar.com
2%

Frequently Asked Questions

What is Crowdstar's official website and social media links?

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Crowdstar's official website is crowdstar.com and has social profiles on LinkedInCrunchbase.

How much revenue does Crowdstar generate?

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As of July 2026, Crowdstar's annual revenue is estimated to be $1M - $10M.

What is Crowdstar's SIC code NAICS code?

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Crowdstar's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Crowdstar have currently?

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As of July 2026, Crowdstar has approximately 8 employees across 2 continents, including North AmericaAsia. Key team members include Owner: C. A.Creative Director: S. M.Manager: J. A.. Explore Crowdstar's employee directory with LeadIQ.

What industry does Crowdstar belong to?

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Crowdstar operates in the Computer Games industry.

What technology does Crowdstar use?

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Crowdstar's tech stack includes SquarespaceWebpackModernizrGoogle AnalyticsAdobe Fonts.

What is Crowdstar's email format?

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Crowdstar's email format typically follows the pattern of First.Last@crowdstar.com. Find more Crowdstar email formats with LeadIQ.

How much funding has Crowdstar raised to date?

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As of July 2026, Crowdstar has raised $47M in funding. The last funding round occurred on Jun 02, 2013 for $12M.

When was Crowdstar founded?

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Crowdstar was founded in 2008.
Crowdstar logo

Crowdstar

Computer GamesCalifornia, United States2-10 Employees

CrowdStar is a computer games company focusing on mobile and social titles designed for women. Its flagship title Covet Fashion is a fashion-styling game that entertains millions of female players daily. The company releases games across multiple platforms, including iOS, Google Play, Amazon, and Microsoft. It has established global partnerships with Tencent, NHN, and Facebook.

The company is based in Burlingame, California, and was founded in 2008. In 2017 CrowdStar was acquired by Glu Mobile, which was later acquired by Electronic Arts, with EA completing the acquisition in 2021.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2008
Employees
2-10

Section iconFunding & Financials

  • $47M

    Crowdstar has raised a total of $47M of funding over 3 rounds. Their latest funding round was raised on Jun 02, 2013 in the amount of $12Mas a series_unknown.

  • $1M - $10M

    Crowdstar's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $47M

    Crowdstar has raised a total of $47M of funding over 3 rounds. Their latest funding round was raised on Jun 02, 2013 in the amount of $12Mas a series_unknown.

  • $1M - $10M

    Crowdstar's revenue is estimated to be in the range of $1M - $10M

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