Strategic Expansion Leverage growth in international markets, especially Japan where Cookie Time has a flagship presence and partnerships. Sales teams should target cross-border distribution in online, convenience, and grocery channels, highlighting NZ snack brands like Tom and Luke alongside Cookie Time products to optimize shelf space and co-branding opportunities.

Acquisition Upsell With recent acquisition of Mrs Higgins Limited, explore cross-sell and synergy opportunities across product lines and regional networks. Position as a broader NZ snack portfolio for retailers and consider joint promotions to accelerate category penetration and accelerate channel diversification.

Portfolio Synergy Capitalize on a diversified range from cookies to bars and ready-to-eat nutrition solutions. Highlight cross-category bundles for retailers and eCommerce, offering snack occasions across cookies, bars, and nutritious meals to increase average order value and expand in health and fitness channels.

Digital & Brand Tech Advertise readiness for omnichannel campaigns leveraging existing tech stack (web, CRM, and performance tooling). Propose joint marketing with strong online presence and influencer or store-level activations in Japan and domestic markets to drive online sales, sampling, and trial.

Social Impact as CTA Position Giving back and charitable trust partnerships as a differentiator to win retailer buy-in and consumer trust. Propose CSR-aligned campaigns and school/community program tie-ins that boost brand affinity while driving retailer-sponsored events and point-of-sale activations.