Insights

Premium Brand Loyalty Whittaker’s is highly regarded in New Zealand with a strong national following, demonstrated by its repeated awards as the most loved and trusted brand. This established brand loyalty presents opportunities to expand into international markets with targeted branding and premium product offerings.

Growth in Export Markets With recent increases in exports to Asia, Australia, North America, and the Middle East, there is potential to build strategic partnerships and distribution channels in these regions, leveraging Whittaker’s reputation for quality and traceability.

Sustainable Sourcing Whittaker’s commitment to Rainforest Alliance certified cocoa and traceable supply chains emphasizes sustainability, making it a compelling partner for retailers and distributors focusing on eco-friendly and ethically sourced products.

Product Innovation Opportunities The diverse range of over a hundred products including artisan and premium collections offers avenues for product line extensions, customized offerings, and co-branded initiatives targeted at discerning consumers who value craftsmanship and authenticity.

Family-Owned Authenticity As a family business with a rich history and deep local roots, Whittaker’s appeals to markets seeking authentic, heritage-driven brands. This positioning can be leveraged in storytelling and marketing campaigns to strengthen market differentiation and consumer engagement.

Similar companies to Whittaker's

Whittaker's Tech Stack

Media & News

Whittaker's's Email Address Formats

Whittaker's uses at least 2 format(s):
Whittaker's Email FormatsExamplePercentage
First.Last@whittakers.co.nzJohn.Doe@whittakers.co.nz
53%
First@whittakers.co.nzJohn@whittakers.co.nz
30%
Last@whittakers.co.nzDoe@whittakers.co.nz
14%
FirstL@whittakers.co.nzJohnD@whittakers.co.nz
3%

Frequently Asked Questions

Where is Whittaker's's headquarters located?

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Whittaker's's main headquarters is located at 24 Mohuia Crescent Elsdon, Wellington 5022 New Zealand. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Whittaker's's official website and social media links?

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Whittaker's's official website is whittakerschocolate.com and has social profiles on LinkedIn.

What is Whittaker's's NAICS code?

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Whittaker's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Whittaker's have currently?

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As of March 2026, Whittaker's has approximately 86 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: J. A.Chief Marketing Officer: S. C.Chief Sales Officer: M. W.. Explore Whittaker's's employee directory with LeadIQ.

What industry does Whittaker's belong to?

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Whittaker's operates in the Food and Beverage Services industry.

What is Whittaker's's email format?

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Whittaker's's email format typically follows the pattern of First.Last@whittakers.co.nz. Find more Whittaker's email formats with LeadIQ.

When was Whittaker's founded?

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Whittaker's was founded in 1896.

Whittaker's

Food and Beverage ServicesWellington, New Zealand51-200 Employees

Whittaker’s is a New Zealand family business devoted to crafting good honest chocolate from bean to bar since 1896. We firmly believe in ensuring quality; each step in our chocolate making process is done at our one factory in Porirua, from raw cocoa bean to final wrapped product. Whittaker’s was founded over 120 years ago by James Henry Whittaker, and is now directed by his grandchildren, third-generation Whittaker brothers Andrew and Brian. The next generation of Whittaker’s, siblings Matt and Holly, also work in the business as co-Chief Operating Officers. 

We are proud to be Colmar Brunton’s ‘New Zealand’s Most Loved Brand’ eight years running, and Reader’s Digest’s ‘New Zealand’s Most Trusted Brand’ for a record ten consecutive years. We take it as an endorsement of our relentless focus on quality and innovation, and our commitment to genuine engagement with Whittaker’s Chocolate Lovers. 

Our delicious chocolate range contains over a hundred products; our bestseller is Five Roll Refined Creamy Milk. Other favourites include our Artisan Squares and Assorted Mini Slabs, Dark Ghana, Almond Gold, Creamy Caramel, and our iconic Peanut Slab. We proudly support our suppliers with Rainforest Alliance certification for all Ghanaian cocoa, a direct relationship with the Vaa’i family in Samoa to ensure traceability, and by supporting New Zealand’s best artisan producers via our premium ‘New Zealand Artisan Collection’ range.

Following a number of years of major growth in New Zealand, Whittaker’s has increased exports to Asia, Australia, North America, the Middle East and the Pacific Islands. We look forward to continuing our journey, and vision for having the world loving world class chocolate from Porirua, New Zealand.

Like us on Facebook: http://www.facebook.com/WhittakersNZ 
Follow us on Instagram: https://www.instagram.com/whittakersnz

Section iconCompany Overview

Headquarters
24 Mohuia Crescent Elsdon, Wellington 5022 New Zealand
NAICS Code
722 - Food Services and Drinking Places
Founded
1896
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Whittaker's's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Whittaker's's revenue is estimated to be in the range of $1M

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