Insights

Global Expansion Whittaker’s has grown beyond New Zealand with exports to Asia, Australia, North America, the Middle East and the Pacific Islands, presenting sales opportunities in international markets and potential channel partnerships or distributors to accelerate growth.

Premium Brand Consistently recognized as New Zealand’s most loved and most trusted brand, Whittaker’s strong consumer loyalty and premium positioning can be leveraged to upsell higher-margin gift sets, limited editions, and co-branded products with retailers and hospitality partners.

Sustainability Focus Certified Rainforest Alliance cocoa and direct-traceability initiatives with suppliers indicate a alignment with sustainability-conscious consumers and retailers, enabling storytelling-based sales pitches and collaboration on ethical sourcing programs for retailers and own-brand lines.

Factory Consolidation All production happens in a single Porirua factory, suggesting reliability for supply planning, faster lead times for regional retailers, and opportunities to offer private-label production or exclusive assortments with supermarkets, specialty stores, and gift shops.

Product Range Over a hundred products including bestsellers and premium ranges such as New Zealand Artisan Collection create cross-sell potential with retailers seeking diverse chocolate assortments, seasonal launches, and collaboration on custom assortments for corporate gifts and events.

Whittaker's's Email Address Formats

Whittaker's uses at least 2 format(s):
Whittaker's Email FormatsExamplePercentage
First.Last@whittakers.co.nzJohn.Doe@whittakers.co.nz
53%
First@whittakers.co.nzJohn@whittakers.co.nz
30%
Last@whittakers.co.nzDoe@whittakers.co.nz
14%
FirstL@whittakers.co.nzJohnD@whittakers.co.nz
3%

Frequently Asked Questions

What is Whittaker's's official website and social media links?

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Whittaker's's official website is whittakerschocolate.com and has social profiles on LinkedIn.

How much revenue does Whittaker's generate?

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As of July 2026, Whittaker's's annual revenue is estimated to be <$1M.

What is Whittaker's's NAICS code?

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Whittaker's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Whittaker's have currently?

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As of July 2026, Whittaker's has approximately 82 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: J. A.Chief Marketing Officer: S. C.Chief Sales Officer: M. W.. Explore Whittaker's's employee directory with LeadIQ.

What industry does Whittaker's belong to?

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Whittaker's operates in the Food and Beverage Services industry.

What is Whittaker's's email format?

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Whittaker's's email format typically follows the pattern of First.Last@whittakers.co.nz. Find more Whittaker's email formats with LeadIQ.

When was Whittaker's founded?

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Whittaker's was founded in 1896.
Whittaker's logo

Whittaker's

Food and Beverage ServicesWellington, New Zealand51-200 Employees

Whittaker's is a New Zealand family-owned chocolate maker that produces bean-to-bar chocolate entirely within a single Porirua factory. The company traces its roots to 1896 and remains under family leadership, with third-generation brothers Andrew and Brian guiding operations and Matt and Holly serving as co-Chief Operating Officers. Its portfolio exceeds a hundred products, including Five Roll Refined Creamy Milk as a top seller, along with Artisan Squares, Assorted Mini Slabs, Dark Ghana, Almond Gold, Creamy Caramel, and Peanut Slab.
Based in the Wellington region, Whittaker's emphasizes responsible sourcing with Rainforest Alliance-certified Ghanaian cocoa and direct, traceable relationships with suppliers such as the Vaa'i family in Samoa, plus a New Zealand Artisan Collection that supports local producers. The business has expanded exports to Asia, Australia, North America, the Middle East, and Pacific Islands, and has earned recognition as a trusted and beloved New Zealand brand over multiple years.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
1896
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Whittaker's's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Whittaker's's revenue is estimated to be in the range of <$1M

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