Acquisition Synergy Comstar Technologies was acquired by New Era Technology in 2022, creating a national capability with access to New Era's client base and cross-sell opportunities across IT services, UCaaS, security, and managed services. This integration enables a coordinated go to market with shared solutions and allows reps to approach existing New Era customers with Comstar's strengths in security, collaboration, and hosted telephony.

Security Partnership The partnership with Zaviant Consulting signals a formal focus on data security, compliance, and privacy. This creates sales opportunities for security assessments, governance risk and compliance programs, privacy program design, and ongoing monitoring for regulated industries such as finance and healthcare.

UCaaS Growth Strong UCaaS and CCaaS credentials come from 8x8 alignment, including the XCaaS Partner of the Year recognition and the launch of 8x8 UCaaS CCaaS. This positions the firm to upsell cloud communications, contact center as a service, and video meeting solutions to current clients while cross selling with CRM and collaboration tools.

Geographic Expansion Expansion into New York via the Comtel VoIP acquisition and the broader national footprint create a pipeline in growth markets. Target mid market and enterprise clients in these regions with hosted telephony, secure networking, managed IT services, and related cloud solutions, leveraging New Era's scale for faster delivery.

IT Stack Advantage The tech stack includes Salesforce, ConnectWise, HubSpot, Microsoft Active Directory, Google Analytics, WordPress and CSS, indicating strong capabilities for integrated IT services, CRM and PSA alignment, and digital transformation programs. Opportunities exist in IT modernization, cloud migration, identity and access management, endpoint security, and end user workplace optimization for clients seeking efficiency and risk reduction.