Local SMB Opportunity Target nearby small to mid-sized offices with bundled hardware, office supplies, and managed print services to grow revenue from Greenville and surrounding areas, offering a faster, local alternative to national retailers.

Digital Marketing Expansion Leverage existing AWS, Google Analytics and Simpli.fi setup to deliver data-driven digital marketing and e-commerce optimization for B2B buyers, including targeted campaigns, retargeting, and SEO services.

Cloud and IT Services Capitalize on Google Workspace and cloud infrastructure familiarity by offering packaged IT procurement, cloud collaboration tools, security services, and device provisioning as recurring revenue.

Programmatic Growth Expand programmatic advertising and analytics capabilities to attract and convert business buyers, with measurement, attribution, and joint marketing with local partners to drive incremental demand.

Bundled Value Proposition Differentiate from large retailers with bundles that include hardware, warranties, fast fulfillment, on-site support, and financing or leasing terms through manufacturer partnerships and local service options.