Industry Leadership As a recognized leader in the HR assessments industry with consistent top performance recognition, Competitive Edge attracts organizations seeking trusted partner solutions to improve workforce engagement and productivity.

SMB Market Focus With a small team size of 2-10 employees and annual revenues between 1M and 10M, the company demonstrates agility and personalized service, appealing to mid-sized organizations aiming for tailored workforce solutions.

Technology Stack Utilizing a strategic mix of online marketing tools such as LinkedIn Ads and SEO platforms, coupled with modern web technologies, indicates an openness to digital outreach and scalable assessment solutions suitable for expanding client bases.

Expansion Potential Given their established reputation and recent Top Performer recognition, there are significant opportunities to upsell or cross-sell additional assessment tools, training, or certification programs to existing clients.

Market Opportunities Targeting organizations similar to government agencies, large corporations, and tech firms in the HR and business consulting space can lead to expanded market penetration and new sales channels, especially as digital HR solutions grow in demand.