Unified Surface Care Opportunity to upsell from separate floor care vendors by pitching SOLID Surface Care, a merged single-source provider for hard and soft surface maintenance, offering streamlined pricing, consolidated service invoices, and a unified care plan.

Data Driven Care Leverage SOLID’s advanced data management platform to deliver transparent reporting, real-time status updates, and measurable cleanliness metrics to facilities teams, appealing to customers prioritizing ESG and compliance analytics.

Diverse Service Portfolio Cross-sell additional capabilities such as odor neutralization, antimicrobial treatments, high-performance coatings, and restoration services to building portfolios with mixed surfaces including natural stone, terrazzo, carpet, leather, and upholstery.

Mid Market Scale Target facilities with employee counts and budgets similar to the company’s current profile (200–500 employees) and revenue range, aligning outreach to mid-market commercial facilities that require reliable, scalable surface care solutions.

Sustainability & Health Position as a sustainability-forward partner by emphasizing surface health, cleaner spaces, and proactive maintenance, which can resonate with corporate ESG goals and health-conscious organizations.