Insights

Acquisition Opportunity Coaching Systems was recently acquired by American Safety Institute, indicating potential for cross-sell of emergency and specialty vehicle operator training software to ASI’s large customer base and integration with ASI’s safety software ecosystem.

Scale and Reach With long-standing experience across the US, Canada, and international markets and scalable online platforms, there is a clear opportunity to expand digital training offerings to ASI’s global fleet customers and new market segments.

Defensive Driving Legacy Coaching Systems’ CEVO program is a recognized leader in Emergency Vehicle Operator Training, presenting a strong value proposition for ASI to augment its classroom and online curricula with proven, up-to-date operator safety content.

Tech-Enabled Delivery Current tech stack and cloud-based delivery support scalable training, tracking, and compliance, enabling upsell of integrated LMS, completion analytics, and fleet-wide rollout features to improve risk management outcomes.

Financial Footing Estimated revenue range suggests a mid-market solution demand with potential upsell opportunities through bundled packages, higher ASPs, and expanded service offerings within ASI’s customer base.

Coaching Systems Tech Stack

Coaching Systems uses 8 technology products and services including HubSpot Analytics, gstatic.com, WordPress, and more. Explore Coaching Systems's tech stack below.

  • HubSpot Analytics
    Analytics
  • gstatic.com
    Content Delivery Network
  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • WooCommerce
    E-commerce
  • HSTS
    Security
  • Cloudflare Bot Management
    Security
  • Google Search Console
    Web Analytics

Coaching Systems's Email Address Formats

Coaching Systems uses at least 1 format(s):
Coaching Systems Email FormatsExamplePercentage
FL@coachingsystems.comJD@coachingsystems.com
73%
First.Last@coachingsystems.comJohn.Doe@coachingsystems.com
14%
First@coachingsystems.comJohn@coachingsystems.com
6%
FLast@coachingsystems.comJDoe@coachingsystems.com
7%

Frequently Asked Questions

What is Coaching Systems's official website and social media links?

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Coaching Systems's official website is coachingsystems.com and has social profiles on LinkedIn.

How much revenue does Coaching Systems generate?

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As of August 2026, Coaching Systems's annual revenue is estimated to be $10M - $25M.

What is Coaching Systems's NAICS code?

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Coaching Systems's NAICS code is 92219 - Other Justice, Public Order, and Safety Activities.

How many employees does Coaching Systems have currently?

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As of August 2026, Coaching Systems has approximately 6 employees across 1 continents, including North America. Key team members include Technology Specialist: J. A.. Explore Coaching Systems's employee directory with LeadIQ.

What industry does Coaching Systems belong to?

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Coaching Systems operates in the Public Safety industry.

What technology does Coaching Systems use?

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Coaching Systems's tech stack includes HubSpot Analyticsgstatic.comWordPressOpen GraphWooCommerceHSTSCloudflare Bot ManagementGoogle Search Console.

What is Coaching Systems's email format?

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Coaching Systems's email format typically follows the pattern of FL@coachingsystems.com. Find more Coaching Systems email formats with LeadIQ.

When was Coaching Systems founded?

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Coaching Systems was founded in 1983.
Coaching Systems logo

Coaching Systems

Public SafetyColorado, United States2-10 Employees

Coaching Systems develops safety training solutions for vehicle operators, with a long-standing emphasis on defensive driving and vehicle-specific safety. In the last decade it has expanded beyond traditional formats to include digital delivery, supported by scalable online platforms that help fleets manage training, track completion, and ensure consistent implementation across locations.

Its customers include safety directors and risk management professionals across the U.S., Canada, and internationally. CEVO programs, introduced over thirty years ago, are part of the Emergency Vehicle Operator Courses and are continually updated to reflect evolving risks and operational demands. The company is based in Centennial, Colorado, and has operated since the early 1970s. In October 2025, Coaching Systems was acquired by American Safety Institute.

Section iconCompany Overview

NAICS Code
92219 - Other Justice, Public Order, and Safety Activities
Founded
1983
Employees
2-10

Section iconFunding & Financials

  • $10M - $25M

    Coaching Systems's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Coaching Systems's revenue is estimated to be in the range of $10M - $25M

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