Expansion opportunities CMAC Group has recently expanded its Destination Management capabilities beyond Portugal into Spain and Morocco, signaling a willingness to grow in Southern Europe and North Africa. Sales teams should target regional operators and travel partners in these markets to offer CMAC’s integrated ground transport and accommodation solutions.

Acquisition potential CMAC Group acquired minicabit Limited in January 2026, expanding its taxi comparison and on-demand transport capabilities. This presents an opportunity to upsell enhanced fleet management, dispatch technology, and cross-sell to existing airline and corporate clients seeking end-to-end mobility solutions.

People strategy With a new group director of people appointed in 2026 and accreditation as a Real Living Wage Employer, CMAC emphasizes talent and service delivery excellence. This can be leveraged to pitch competency-focused partnerships, employee welfare aligned programs for client travel, and joint CSR initiatives to strengthen client relationships.

Innovation edge Recognition for Innovation of the Year at CIR Business Continuity Awards highlights CMAC’s resilience and technology-enabled operations. Sales opportunities exist to promote CMAC as a trusted continuity partner for airlines, train operators, and corporates seeking reliable 24/7/365 transport and accommodation services.

Technology stack CMAC combines technology with service delivery using tools like SAP, Cybot, Swiper, and Cloudflare Bot Management. There is potential to position CMAC as a tech-enabled, scalable provider to large clients requiring integrated procurement, risk management, and automated supplier engagement.