Circana Employee Directory
Market ResearchIllinois, United States5001-10000 Employees
Circana is a market research firm headquartered in Chicago, Illinois. It focuses on measuring and accelerating demand for brands by combining large-scale data, an AI-powered data-visualization platform, and deep expertise across more than 25 industries. The company traces its lineage to IRI and NPD, bringing more than a century of combined experience and serving thousands of brands and retailers. Its insights into online and in-store purchasing behavior are used by major media outlets, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, and USA Today. Circana serves a broad range of consumer brands and retailers, helping them navigate complex business challenges and plan next steps to innovate, meet consumer demand, and grow. In 2026 the company announced the launch of a Social Commerce solution to broaden its offerings.
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