Longstanding partnerships Cintra has a multi-decade track record with clients like Crabtree of Gateshead remaining loyal since the start, indicating strong relationship-building and high client retention potential. Target similar private and public sector clients with a proven need for reliable payroll and HR continuity.

Broad client base With over 1370 clients across private, public sector, colleges and academies, Cintra demonstrates versatility and scale. Sales opportunities exist in expanding cross-market offerings to organizations of varying sizes seeking compliant, end-to-end payroll and HR solutions.

Cloud platform launch The introduction of Cintra HR and the rollout of Cintra Cloud since 2020, plus ongoing cloud-first initiatives, point to a readiness to modernize payroll and HR operations for digitally progressive prospects seeking SaaS-based or hybrid deployments.

Awards and recognition Awards such as the Software Product of the Year nomination and Payroll Service Provider of the Year acknowledgment position Cintra as a trusted, quality partner. Use these credentials to engage risk-averse organizations prioritizing reliability and proven performance.

Strategic partnerships Partnerships with organizations like Sunderland AFC and investments in tech assets signal appetite for ecosystem collaborations and strategic alliances. Explore co-sell or co-marketing opportunities with potential industry partners and public-sector programs.