AI driven value Target IT operations teams seeking intelligent automation and real-time end-to-end process optimization, highlighting ChoiceWORX as an AI-fueled platform that can reduce costs, improve quality, and accelerate digital labor initiatives.

Tech partnerships Leverage the history of fundraising from Tech Council Ventures, IDEA Fund Partners, and Front Row Fund to approach similar VCs and strategic investors for partnerships or co-sell opportunities, emphasizing growth, global channel expansion, and product development acceleration.

Growing footprint Position to mid-market and enterprise IT services buyers showing interest in automation and RPA, using recent capital and leadership additions to reassure scalability, governance, and managed services capabilities.

Global expansion Offer solutions aligned with building a global client base and channel partner network, targeting organizations seeking standardized, scalable automation across geographies and IT operations.

Product momentum Highlight Apptinuum lineage and ongoing platform development as differentiators for customers needing faster MTTR, improved support experiences, and cohesive cognitive automation across IT stacks.