Growth Potential Despite its small size, Choice Employers Resource operates in the human resources services industry, presenting opportunities to introduce scalable solutions and expand its service offerings as it grows.

Technology Adoption The company's use of jQuery suggests a focus on integrating accessible web technologies, indicating potential for adopting advanced HR tech platforms to improve efficiency and client engagement.

Market Niche With revenue under 1 million dollars and a small team, Choice Employers Resource likely serves local or niche markets, creating opportunities for targeted growth in specific geographic or industry segments.

Competitive Landscape The presence of larger, well-funded competitors like BambooHR, Paylocity, and Gusto highlights the need for differentiated service offerings or specialized solutions to capture market share.

Client Acquisition Being new or smaller suggests the company can benefit from strategic outreach initiatives, leveraging personalized sales approaches to attract small-to-medium-sized organizations seeking tailored HR support.