Strategic Partnerships Opportunity to deepen collaboration with ProChile and other government export bodies to co-create marketing programs and culinary initiatives, expanding reach into new markets and driving demand for Chilean salmon among French and other international chefs.

Market Expansion Growing interest from markets looking for premium seafood brands suggests a sales focus on B2B partnerships with restaurants, distributors, and culinary institutions in regions where Chilean salmon is positioned as sustainable and high-quality.

Brand Repositioning Leverage the council’s sustainability narrative and Antarctic Patagonia origin to target health-conscious retailers and foodservice networks seeking traceable, responsible supply chains and story-driven product messaging.

Executive Transition Recent leadership change in North America indicates a potential window for engaging new sales leadership, offering renewed strategic outreach, channel realignment, and onboarding opportunities for partners.

Digital & Events Utilize available tech stack and past partnerships to scale digital marketing and events, including collaborations with media and Perishable News, to generate awareness, sample programs, and collaborative campaigns with retailers and chefs.