Product Expansion Opportunities With Cheryl’s Cookies having expanded its product range to over 200 varieties, there is significant potential to cross-sell related gift and dessert products through their existing retail and online channels, appealing to customers seeking diverse options for special occasions and everyday gifting.

Strategic Partnerships The company's recent partnership with David’s Bridal indicates a willingness to collaborate with seasonal and event-oriented brands, suggesting opportunities to develop co-branded products or exclusive offerings with other lifestyle and event service providers.

Market Reach Expansion Given Cheryl’s Cookies' strong presence in Ohio and its recognition within the larger 1800 Flowers ecosystem, there’s potential to scale marketing efforts and expand sales channels nationally, leveraging digital marketing and regional pop-up experiences.

Technology-Driven Growth The company’s reliance on web optimization tools and robust e-commerce infrastructure suggests that enhancing personalization and targeted marketing could increase conversions and customer lifetime value, opening avenues for data-driven sales strategies.

Employee & Brand Equity With numerous industry recognitions and a rapidly growing workforce, Cheryl’s Cookies and 1800 Flowers are well-positioned to promote employer brand strength, attracting more partners and customers aligned with their values of quality and workplace excellence.