CDP Institute Employee Directory

Advertising ServicesConnecticut, United States2-10 Employees

CDP Institute is a small, Milford, Connecticut-based organization operating in the advertising services sector. It educates marketers and technologists about Customer Data Platforms by producing and distributing vendor-neutral materials that describe CDP characteristics, uses, benefits, and real-world use cases. Membership is free to individuals, and the institute is owned and managed by Raab Associates with input from an advisory board of vendors and other stakeholders.
In May 2024, the Institute launched the RealCDP certification program to formalize its criteria for evaluating CDP offerings. Earlier, it introduced a RealCDP checklist in 2019 to add specificity to its definition and help buyers assess whether a system branded as a CDP could actually support expected use cases.

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