Category Management Association
ManufacturingIllinois, United States11-50 Employees
The Category Management Association is a professional body dedicated to advancing standards in category management. It operates as a global community where practitioners connect, exchange best practices, and pursue certification aligned with recognized industry standards. The organization certifies both companies and category management professionals, maintaining an unbiased stance with its primary focus on members. Its scope covers a broad set of strategic tasks, including category management, consumer and shopper insights, in-store execution, merchandising, space management, trade promotion, and pricing. Based in Chicago, Midwest, CMA functions as a small to mid-sized association within the manufacturing sector and positions itself as a central information resource for the discipline. In October 2025 CMA announced a collaboration with Beverage Information Group to expand category management thought leadership across its platforms.
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