Small utility Target this small-scale water utility with tailored cost-effective digital security and cloud email protections, leveraging their likely use of Microsoft Exchange Online Protection and modern web technologies.

Growth potential Position scalable water treatment software, analytics, or IoT-enabled monitoring as a fit for a company with mid-size revenue but lean headcount, highlighting easy deployment and rapid ROI.

Regulatory readiness Emphasize compliance and data governance solutions for utilities, appealing to a company operating in a heavily regulated sector with a modern tech stack.

Partnership tier Suggest managed services or MSP partnerships to support cybersecurity, IT infrastructure, and customer-facing platforms given the small internal team and the need for reliable uptime.

Competitive positioning Offer value through proven utilities domain solutions by comparing to larger peers (American Water, Evoqua, Xylem) and presenting cost-effective, scalable options tailored for small-to-mid-market utilities.