American-made materials Leverage their focus on sourcing American-made materials to position as a premium supplier for domestic materials, offering optimized supply chain reliability and potential co-branding opportunities.

SMB agility Target their small team size as a selling point for flexible, fast-turnaround projects and dedicated account management, offering scalable packaging solutions for growing client needs.

Custom box capabilities Highlight capabilities in custom rigid boxes and advanced machinery to win projects requiring high-quality, tailored packaging, while proposing design-for-manufacture services to shorten lead times.

Regional footprint Explore regional distribution advantages for clients seeking U.S.-based manufacturing with reliable shipping across the States, offering logistical planning and reduced transit risk.

Growth-ready revenue With revenue in the lower-mid range of peers, present scalable packaging solutions and tiered service levels to upsell larger packaging programs and recurring orders as their client base expands.