Large merchant network Cashbac has partnered with over 1000 merchants and dozens of banks, indicating strong B2B collaboration potential. This network can be leveraged to cross-sell to partner merchants and expand cash back offerings to their customer bases.

Growing user base With more than 100,000 users and an easy rewards model via a free mobile app, there is clear demand for cashback services in Indonesia. Sell expansion packages to merchants highlighting access to a broad user audience and high engagement.

Flexible rewards model Instant cashback rewards with simple transactions and no expiry complexity present an attractive value proposition for merchants seeking to boost conversion and average order value. Consider SaaS-style monetization or co-branded cashback campaigns.

Tech-enabled experience Tech stack includes WordPress, React, and modern web technologies indicating scalable web/mobile capabilities. This supports rapid deployment of merchant campaigns, analytics dashboards, and targeted offers for sales outreach.

Revenue growth signal Reported revenue range suggests a growing fintech/consumer rewards business. Target mid-market retailers and banks for value-led partnerships, offering performance-based incentives and data-driven marketing services.