Insights

Strategic Partnership Longstanding presence in New Zealand with 150 years of building history suggests CARTERS values stable supplier relationships. Leverage this trust to upsell integrated building materials, BIM-ready products, and managed delivery services to win larger, multi-project contracts.

Mid Market Scale Revenue in the $50M-$100M range and 501-1000 employees position CARTERS as a sizeable regional player. Target expansion opportunities through bundled procurement programs, volume discounts, and preferred supplier arrangements across multiple branches.

Innovation & Tech Active tech stack including AutoCAD, iCIMS and Docebo indicates openness to digital workflows. Propose enhanced digital procurement, real-time inventory integration, and customer training platforms to improve project efficiency and stickiness.

Community & Talent Historical engagement in apprentice programs and local council collaborations signal a focus on workforce development. Offer training sponsorships, digital upskilling, and CSR-aligned partnerships to strengthen brand alignment and secure long-term loyalty.

Growth Momentum Recent collaboration with Hastings District Council and active participation in industry events show ongoing expansion and partner-led initiatives. Position solutions for public-private projects, sustainability standards compliance, and scalable logistics to capture future bids.

Similar companies to CARTERS

CARTERS Tech Stack

CARTERS uses 8 technology products and services including Crazy Egg, Adobe Creative Cloud, Power BI, and more. Explore CARTERS's tech stack below.

CARTERS's Email Address Formats

CARTERS uses at least 2 email formats:
CARTERS Email FormatsExamplePercentage
First.Last@carters.co.nzJohn.Doe@carters.co.nz
99%
First.Middle@carters.co.nzJohn.Michael@carters.co.nz
1%

Frequently Asked Questions

What is CARTERS's stock symbol?

Minus sign iconPlus sign icon
CARTERS is a publicly traded company; the company's stock symbol is CRI.

What is CARTERS's official website and social media links?

Minus sign iconPlus sign icon
CARTERS's official website is carters.co.nz and has social profiles on LinkedIn.

How much revenue does CARTERS generate?

Minus sign iconPlus sign icon
As of August 2026, CARTERS's annual revenue is estimated to be $50M - $100M.

What is CARTERS's SIC code and NAICS code?

Minus sign iconPlus sign icon
CARTERS's SIC code is 5032 - Brick, Stone, and Related Construction Materials and NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does CARTERS have currently?

Minus sign iconPlus sign icon
As of August 2026, CARTERS has approximately 848 employees across 6 continents, including North America, Oceania and Asia. Key team members include Chief Executive Officer: C. B., Chief Financial Officer: S. Y. and Vice President And General Manager Carter’s | Oshkosh Canada: K. M. Explore CARTERS's employee directory with LeadIQ.

What industry does CARTERS belong to?

Minus sign iconPlus sign icon
CARTERS operates in the Wholesale Building Materials industry.

What technology does CARTERS use?

Minus sign iconPlus sign icon
CARTERS's tech stack includes Crazy Egg, Adobe Creative Cloud, Power BI, Amazon Web Services, Squarespace, SAP, Kronos and Vimeo.

What is CARTERS's email format?

Minus sign iconPlus sign icon
CARTERS's email format typically follows the pattern of First.Last@carters.co.nz. Find more CARTERS email formats with LeadIQ.
CARTERS logo

CARTERS

Wholesale Building MaterialsAuckland, New Zealand501-1000 Employees

CARTERS is a wholesale building materials supplier based in Wiri, Auckland, New Zealand. The company has a 150-year history in the New Zealand building sector. It employs between 501 and 1000 people. The business is located at 64-68 Harris Road, Wiri, Auckland 2241, New Zealand. The company maintains a website at https://carters.co.nz.

Section iconCompany Overview

SIC Code
5032 - Brick, Stone, and Related Construction Materials
Stock Symbol
CRI
NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Employees
501-1000

Section iconFunding & Financials

  • $50M - $100M

    CARTERS's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.