Insights

Sustainability Partnerships PlaceMakers is engaging in a regional plasterboard recycling initiative in Hawke’s Bay in collaboration with local councils and major building merchants. This indicates a willingness to partner on sustainable waste reduction programs, opening opportunities for joint supply contracts around recycled materials, eco-friendly product lines, and promotional collaborations with local authorities.

Expanded Nordic Coverage With 61 stores across New Zealand and a customer base exceeding 300,000, PlaceMakers has broad national reach. This presents cross-regional sales opportunities for new product lines, regional promotions, and logistics-enabled campaigns to drive higher basket sizes across multiple stores.

Digital Transformation The tech stack includes Salesforce, Tableau, Snowflake, Amplitude, and a 3D kitchen planning capability previously launched. This signals a mature data-driven sales approach and potential to tailor offerings through analytics, personalized promotions, and integration into customer relationship workflows to improve upsell and cross-sell performance.

Strategic Growth Revenue range indicates sizable mid-market scale within wholesale building materials. Growth opportunities exist in expanding private label offerings, bundled material kits, and service add-ons (delivery, design support, and project planning) targeting professional builders and tradespeople.

Industry Collaboration Participation in industry collaborations with councils, Winstone Wallboards, and other major merchants demonstrates openness to ecosystem partnerships. Sales opportunities include joint procurement programs, recycling or sustainability service partnerships, and co-marketing initiatives that leverage shared networks.

Similar companies to PlaceMakers

PlaceMakers Tech Stack

PlaceMakers uses 8 technology products and services including The Trade Desk, Amplitude, Salesforce Lightning, and more. Explore PlaceMakers's tech stack below.

PlaceMakers's Email Address Formats

PlaceMakers uses at least 4 email formats:
PlaceMakers Email FormatsExamplePercentage
First.Last@placemakers.co.nzJohn.Doe@placemakers.co.nz
83%
FLast@placemakers.co.nzJDoe@placemakers.co.nz
14%
LFirst@placemakers.co.nzDJohn@placemakers.co.nz
2%
First.Middle@placemakers.co.nzJohn.Michael@placemakers.co.nz
1%

Frequently Asked Questions

What is PlaceMakers's official website and social media links?

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PlaceMakers's official website is placemakers.co.nz and has social profiles on LinkedIn.

How much revenue does PlaceMakers generate?

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As of October 2026, PlaceMakers's annual revenue is estimated to be $50M - $100M.

What is PlaceMakers's SIC code and NAICS code?

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PlaceMakers's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does PlaceMakers have currently?

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As of October 2026, PlaceMakers has approximately 1.4K employees across 6 continents, including Oceania, Europe and North America. Key team members include Head Of Operations: W. H., Head Of Sales: C. F. and Head Of Supply Chain: H. J. Explore PlaceMakers's employee directory with LeadIQ.

What industry does PlaceMakers belong to?

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PlaceMakers operates in the Wholesale Building Materials industry.

What technology does PlaceMakers use?

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PlaceMakers's tech stack includes The Trade Desk, Amplitude, Salesforce Lightning, Tableau, AutoCAD, Snowflake, DocuSign and Microsoft Azure.

What is PlaceMakers's email format?

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PlaceMakers's email format typically follows the pattern of First.Last@placemakers.co.nz. Find more PlaceMakers email formats with LeadIQ.
PlaceMakers logo

PlaceMakers

Wholesale Building MaterialsAuckland, New Zealand1001-5000 Employees

PlaceMakers is New Zealand's largest supplier of building materials and hardware, headquartered in Auckland. The company operates 61 stores across the country, from Kaitaia to Invercargill, offering more than 74,000 product lines including concrete and plasterboard. It serves a broad customer base and maintains a large workforce.

In the wholesale building materials industry, PlaceMakers supplies products for construction and renovation to professional tradespeople and other customers. A notable development is the 2021 launch of a 3D kitchen planner powered by Marxent 3D Cloud to assist planning. The company is based in Auckland and maintains a nationwide footprint, with more information available at placemakers.co.nz.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Employees
1001-5000

Section iconFunding & Financials

  • $50M - $100M

    PlaceMakers's revenue is estimated to be in the range of $50M - $100M

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