Data Driven Growth Calimax already utilizes Tableau, Power BI, SAP, and Google Analytics, indicating a data-driven foundation. There is an opportunity to unify store, promotional, and online data into integrated dashboards, enabling predictive demand forecasting and promotional optimization to improve margins and in-store traffic.

Supply Chain Modernization The presence of JDA suggests a focus on supply chain planning. Propose expanding with advanced planning, network optimization, and supplier collaboration to reduce stockouts and logistics costs.

Omnichannel Marketing Calimax shows digital marketing tooling (Slider Revolution, Google Analytics) and mobile-friendly capabilities (jQuery Mobile). Opportunity to enhance omnichannel experiences with loyalty programs, mobile app or progressive web app, and automated personalized promotions to drive basket size.

Border Region Expansion As a regional leader in the Noroeste and based in Tijuana, Calimax is well positioned to expand within Baja California and leverage cross border trade with the United States. Opportunity to support cross border logistics, regulatory compliance, and supplier partnerships to scale footprint.

Procurement Optimization SAP ERP usage combined with supplier-focused tools suggests a base for procurement optimization. Propose supplier portal, e-procurement, contract analytics and supplier performance dashboards to lower costs and improve terms with key partners.