National Horeca Growth Casa Madero currently focuses on the national market with a network of representatives supporting purchases across the country. A scalable national Horeca program could be formalized to target hotel chains, fine-dining groups, large catering operators, and food service distributors, supported by a clear sales playbook, pricing framework, and supplier partnerships to drive volume in centers of consumption.

Portfolio Upsell The three wine lines offer distinct value propositions for different buyer segments. Develop targeted proposals to upsell the premium Casa Grande to upscale outlets, while cross-selling classic Casa Madero and Monteviña to casual dining and retail accounts, complemented by bundled assortments and seasonally aligned promotions.

Export & Growth The brand already exports to multiple countries, with origin and awards serving as differentiators. Identify high-potential export markets, recruit distributors, participate in trade events, and localize packaging and marketing materials to support growth without losing the story of heritage and quality.

Experiences & Partners Enotourism and winery tasting experiences can deepen relationships with buyers and support direct-to-consumer or corporate gifting efforts. Pursue partnerships with travel and hospitality players, tour operators, and event organizers, and consider private-label or exclusive bottlings for key accounts.

Digital & Sales Enablement Leverage the existing tech stack to accelerate B2B sales through a dedicated portal, CRM integration, and an optimized product catalog with streamlined pricing. Enhance digital marketing to generate qualified leads, enable samples, and nurture opportunities across national accounts and international distributors.