Cake & Arrow Employee Directory

Design ServicesNew York, United States11-50 Employees

Cake & Arrow is a design services firm focused on UX design and product innovation for the insurance and financial services sectors. The company emphasizes human-centered design to help carriers, distributors, and service providers create digital experiences that improve buying, selling, and servicing insurance. Based in New York, the firm serves clients within the insurance industry and works with several notable carriers and providers to address user experience and product strategy needs. With a history spanning more than two decades, Cake & Arrow positions itself as a partner for organizations seeking improved digital interactions and ongoing strategic guidance. In addition to design work, the company offers capabilities across research, product strategy, development, and design thinking, supporting both websites and enterprise software initiatives. A recent development includes participation in the 2026 InsurTech Summit, reflecting engagement with industry events and ongoing dialogue in the insurance technology space.

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