Strategic Audience Target the BYU China Conference as a gateway to engaging a large, university-driven network and affiliated organizations. Their 10001+ employees figure suggests broad reach through the BYU ecosystem, presenting opportunities for customized sponsorships, academic partnerships, and speaker programs aligned with Chinese-American business and cultural relations.

Event-Centered Opportunities Leverage their annual conference format that features professional lectures, mentoring, workshops, and career fairs to propose integrated sponsorships, branded workshops, and career development tools for students and professionals seeking cross-border opportunities.

Technology Enablement Propose tech-enabled solutions that align with their listed stack (Canva, OneTrust, Jamf Pro, Oracle PeopleSoft, Active Directory, Jira, Dynatrace) such as event management automation, privacy/compliance tooling for outreach, and analytics dashboards to measure engagement and impact across sessions.

Sustainability & EdTech Position offerings that support their mission of community growth and personal development with sustainable sponsorship packages, scholarship programs, or digital learning resources that enhance cross-cultural education and professional development for attendees.

Strategic Partnerships Explore collaborations with BYU’s broader ecosystem (academe, culture, government and religious sectors) to co-create research, leadership programs, or guest speaker series, enabling long-term partnerships and recurring revenue streams beyond a single annual event.