Butler, Shine, Stern & Partners

Advertising ServicesCalifornia, United States51-200 Employees

Butler, Shine, Stern & Partners (BSSP) is a mid-sized advertising services firm based in Sausalito, California. The agency pursues an Outside/In philosophy, aiming to understand business and marketing challenges by stepping into the consumer's perspective rather than viewing issues solely through an advertising lens.

The firm has earned multiple Effie Awards and notes that it is not associated with the fraudulent BSSP Advertising Media Online Marketing Center, which it is actively working to shut down. A recent development is a 2025 partnership with Kikkoman USA to develop a campaign inspired by Japanese animation culture and Gen Z's interest in global experiences.

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