Industry fit Target advertising and marketing stakeholders at large retail REITs and property owners given the agency’s focus on advertising services and integration with analytics and tech platforms that support media planning and measurement.

Data driven Leverage the tech stack including Integral Ad Science, Adobe Analytics and Quid to pitch advanced measurement, brand safety, and insights-driven campaigns for clients seeking accountable advertising outcomes.

Scale opportunity With a sizable workforce and mid to large client base, position RPA as a scalable partner capable of handling complex cross-channel campaigns for enterprise clients and growing brands in dynamic retail environments.

Analytics hygiene Emphasize capabilities in analytics, reporting, and collaboration tools (Adobe Analytics, iCIMS, SharePoint, Workfront) to offer transparent project management and performance reviews that appeal to data-driven procurement teams.

Expansion signals Monitor for potential M&A activity or industry consolidation trends in advertising services to approach RPA with value propositions around integration, efficiency gains, and larger joint campaigns aligned with market momentum.