Growth Through Acquisition The recent acquisition of BusinessWare Solutions by Marco Ophthalmic Inc indicates a strategic move to expand service offerings and market reach. This presents an opportunity to offer integrated IT solutions that can cater to the expanded client base and leverage cross-selling potential.

Mid-Size Market Focus Operating within a revenue range of 1 million to 10 million dollars and a relatively small employee base suggests a target audience of mid-sized businesses seeking personalized and scalable IT and print management services, ideal for tailored technology solutions.

Industry Certifications Being a certified partner with leading industry brands like Hewlett Packard and Microsoft enhances credibility and presents opportunities for upselling enterprise-grade hardware, software, and cloud services to existing and new clients.

Technological Expertise BusinessWare’s technical team continuously updates their certifications, making them a strong candidate for clients interested in emerging technologies such as managed print solutions, network security, and cloud integration, which can drive new revenue streams.

Local Presence Advantage With a regional footprint in Minnesota and multiple nearby locations, there is potential to develop targeted local marketing campaigns and special service packages that address regional business needs and increase market penetration.