Niche Asset Inventory Business Surplus offers a wide selection of new and used retail store fixtures, providing a targeted inventory that appeals to retail businesses looking to upgrade or expand their physical store environments.

Local and Online Reach With a physical showroom in Providence, Rhode Island, and an online platform, the company can serve both local retailers and a broader national customer base seeking retail fixtures.

Growth Potential While currently small with 2-10 employees, the company's competitive industry positioning suggests potential for expansion into larger markets or additional product lines, offering upselling opportunities.

Technology Utilization The use of multiple web and marketing tools indicates an active digital presence that can be leveraged for targeted marketing campaigns, email outreach, and enhanced customer engagement to increase sales.

Market Positioning Operating in a segment with competitors ranging from small to large firms, Business Surplus can capitalize on its specialized offerings and localized presence to differentiate and capture niche retail customers.