Insights

Monetization Opportunities Surplus Record already serves a large catalog and an active advertiser base, creating strong upsell potential for premium listings, featured placements, and targeted advertising packages. Complementary services such as analytics dashboards can help advertisers optimize campaigns and buyers discover relevant equipment.

Financing and Logistics To accelerate deals, partner with equipment lenders, insurers, and logistics providers to offer end-to-end financing, warranty, shipping, and installation as integrated options on the platform.

Data and API Leverage the extensive asset catalog to offer market data, price benchmarking, and API feeds to ERP or procurement systems for enterprise buyers and sellers; create premium data subscriptions and custom analytics.

Global Expansion The current US-focused model presents an opportunity to expand internationally through localization, currency support, cross-border shipping capabilities, and partnerships with regional dealers to broaden the buyer and seller pool.

Seller Services Enhance seller outcomes with cataloging support, asset verification, appraisals, refurbishing services, and trusted warranties; these offerings can improve listing quality, speed of sale, and overall marketplace trust, driving more listings.

Surplus Record Tech Stack

Surplus Record uses 8 technology products and services including Google Ads Conversion Tracking, Cloudflare, oEmbed, and more. Explore Surplus Record's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Cloudflare
    Content Management System
  • oEmbed
    Dev Tools
  • JSON-LD
    Javascript Frameworks
  • jQuery Migrate
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Red Hat
    Operating Systems
  • HTTP/3
    Web & Portal Technology

Media & News

Surplus Record's Email Address Formats

Surplus Record uses at least 1 format(s):
Surplus Record Email FormatsExamplePercentage
FLast@surplusrecord.comJDoe@surplusrecord.com
47%
Last@surplusrecord.comDoe@surplusrecord.com
27%
First@surplusrecord.comJohn@surplusrecord.com
20%
First.Last@surplusrecord.comJohn.Doe@surplusrecord.com
6%

Frequently Asked Questions

Where is Surplus Record's headquarters located?

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Surplus Record's main headquarters is located at 20 North Wacker Drive Suite 2400 Chicago, Illinois 60606 United States. The company has employees across 1 continents, including North America.

What is Surplus Record's phone number?

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You can contact Surplus Record's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Surplus Record's official website and social media links?

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Surplus Record's official website is surplusrecord.com and has social profiles on LinkedIn.

What is Surplus Record's NAICS code?

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Surplus Record's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Surplus Record have currently?

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As of May 2026, Surplus Record has approximately 18 employees across 1 continents, including North America. Key team members include President: D. K.Svp - Sales & Business Development: J. R. S.Advertising Director: L. R.. Explore Surplus Record's employee directory with LeadIQ.

What industry does Surplus Record belong to?

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Surplus Record operates in the Book and Periodical Publishing industry.

What technology does Surplus Record use?

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Surplus Record's tech stack includes Google Ads Conversion TrackingCloudflareoEmbedJSON-LDjQuery MigrateModernizrRed HatHTTP/3.

What is Surplus Record's email format?

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Surplus Record's email format typically follows the pattern of FLast@surplusrecord.com. Find more Surplus Record email formats with LeadIQ.

When was Surplus Record founded?

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Surplus Record was founded in 1924.

Surplus Record

Book and Periodical PublishingIllinois, United States11-50 Employees

Surplus Record operates as an independent business directory and online marketplace for industrial machinery and equipment in the United States. Founded in 1924, it began as a printed monthly directory and began offering electronic listings as early as the 1980s. The platform catalogs hundreds of thousands of assets across sectors including metalworking and fabricating tools, woodworking equipment, chemical and process equipment, cranes, pumps, motors, circuit breakers, generators, transformers, turbines, and more. It serves as a hub where buyers and sellers connect to trade new, used, surplus, or rebuilt equipment.

Its customers include manufacturers and other industrial buyers and sellers who rely on the directory to source equipment or liquidate surplus assets; more than 2,000 businesses advertise on Surplus Record. Based in Chicago, Illinois, the company is positioned within the book and periodical publishing industry as a leading independent directory and online marketplace for industrial assets. By facilitating access to a broad inventory, Surplus Record helps reintroduce assets into productive use and provides opportunities for cost savings for buyers.

Section iconCompany Overview

Headquarters
20 North Wacker Drive Suite 2400 Chicago, Illinois 60606 United States
Phone number
NAICS Code
511 - Publishing Industries (except Internet)
Founded
1924
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Surplus Record's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Surplus Record's revenue is estimated to be in the range of $1M$10M

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