Business Alliance, Inc. Employee Directory

Business Consulting and ServicesUnited States11-50 Employees

Founded in 1991, Business Alliance Inc. (BAI) is one of the most trusted names in franchise brokerage and consulting. From the beginning, we set out to build something different—an organization that values integrity over shortcuts, quality over quantity, and partnerships over transactions.

Our culture is defined by C.A.R.E.: Collaboration, Accountability, Respect, and Ethical leadership. These values guide the way we work—with brokers, franchisors, and partners—and inspire us to lead with authenticity and transparency.

Today, BAI provides unmatched support for our network:

A diverse portfolio of brands, from emerging concepts to household names.

Good-faith contracts that ensure fair and immediate compensation.

Comprehensive training and coaching—online, interactive, and one-on-one.

Exclusive access to suppliers and partners who tailor services for our affiliates.

A proprietary industry platform that keeps our network connected and equipped.

Unforgettable events that bring franchising’s best together to learn, grow, and collaborate.

Our leadership team brings decades of experience and stability. CEO Brandon Clifford has served as both a franchisor executive and franchise consultant, while COO Gina Johnson, with BAI since 2011, has built lasting industry relationships that continue to strengthen our network.

At BAI, we believe franchising works best when everyone wins. Our mission is simple: to build purposeful, win-win partnerships that create lasting success—for our brokers, our franchisors, our suppliers, and the future of franchising.

✨ Business Alliance Inc. — Where Integrity Meets Growth.

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