Growth opportunity Buckhorn is a mid‑sized US packaging manufacturer with revenue in the $100M–$250M range and plans to expand headcount and facilities. This signals potential for scalable packaging and material handling solutions, especially for automated workflows and process optimization as they grow.

Expansion trajectory Recent news indicates aggressive hiring and facility expansion toward 2020, suggesting ongoing capacity increases. Sales teams should position reusable packaging, bulk containers, and pallets that support higher throughput, logistics optimization, and cost per unit reductions for increasing volumes.

Sustainability emphasis Buckhorn markets itself as protecting the global environment and offering reusable packaging solutions. A compelling angle for selling durable, reusable crates and pallets that reduce waste and total cost of ownership for customers with sustainability goals.

Custom capabilities The company highlights superior custom capabilities and customer-driven innovation. This opens opportunities for premium, tailored packaging systems, kitting solutions, and integrated pallet and container designs that fit precise applications.

Competitive landscape Buckhorn sits among mid-to-large packaging players with peers like ORBIS, Rehrig, Mauser, and Myers. Cross-sell or upsell into adjacent packaging lines or offer bundled solutions (containers, pallets, and handling systems) to win larger contracts and extend share in existing accounts.