Insights

Niche Market Focus BookRenter specializes in textbook rentals, catering to students seeking affordable educational materials, which presents an opportunity to expand service offerings within the education technology sector.

Recent Rebranding The company's name change to Rafter Inc. in 2012 indicates a potential shift in brand positioning or strategic focus, suggesting avenues for targeted engagement or partnership development.

Digital Marketing Strategy Development of guerrilla marketing campaigns aimed at peer engagement with college students indicates a strong emphasis on grassroots outreach, ideal for collaborations in targeted marketing efforts.

Economic Appeal With revenue estimated between one and ten million dollars and a lean employee base, Rafter presents a cost-effective opportunity for small to mid-size edtech solutions targeting budget-conscious students.

Technology Stack Utilization Utilization of advanced cloud and analytics tools signifies a technologically sophisticated platform, which can be leveraged for cross-promotional sales of educational software or data-driven solutions.

Similar companies to BookRenter

BookRenter Tech Stack

BookRenter uses 8 technology products and services including Criteo, Linkedin Insight Tag, Pendo, and more. Explore BookRenter's tech stack below.

Criteo
Advertising
Linkedin Insight Tag
Analytics
Pendo
Analytics
Amazon Web Services
Cloud Hosting
Cloudflare
Content Management System
JSON-LD
Javascript Frameworks
New Relic
Real User Monitoring
HSTS
Security

Media & News

BookRenter is developing ground-level guerrilla marketing campaign.
BookRenter.com contacted Beyond Traditional to develop a ground-level guerrilla marketing campaign that doubled as a wake-up call for college students about the high cost of textbooks while engaging them in real, one-on-one conversations about alternatives.
Nov 10, 2011 | www.beyondtraditional.com

BookRenter's Email Address Formats

BookRenter uses at least 1 format(s):

BookRenter Email Formats	Example	Percentage
First.Last@bookrenter.com	John.Doe@bookrenter.com	80%
Last.First@bookrenter.com	Doe.John@bookrenter.com	20%

Frequently Asked Questions

Where is BookRenter's headquarters located?

BookRenter's main headquarters is located at 177 Bovet Road Second Floor San Mateo, California 94402 United States. The company has employees across 2 continents, including North AmericaEurope.

What is BookRenter's phone number?

You can contact BookRenter's main corporate office by phone at

+1-650-288-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BookRenter's official website and social media links?

BookRenter's official website is bookrenter.com and has social profiles on LinkedIn.

What is BookRenter's SIC code NAICS code?

BookRenter's SIC code is 8231 - Libraries NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does BookRenter have currently?

As of April 2026, BookRenter has approximately 1 employees across 2 continents, including North AmericaEurope. Key team members include Head-Talent Acquisition: A. L.Controller: E. K.Social Media Content Currator: C. H.. Explore BookRenter's employee directory with LeadIQ.

What industry does BookRenter belong to?

BookRenter operates in the Technology, Information and Internet industry.

What technology does BookRenter use?

BookRenter's tech stack includes CriteoLinkedin Insight TagPendoAmazon Web ServicesCloudflareJSON-LDNew RelicHSTS.

What is BookRenter's email format?

BookRenter's email format typically follows the pattern of First.Last@bookrenter.com. Find more BookRenter email formats with LeadIQ.

When was BookRenter founded?

BookRenter was founded in 2006.

BookRenter

Q: What is BookRenter's official website and social media links?

BookRenter's official website is bookrenter.com. BookRenter has social profiles on LinkedIn.

Q: How many employees does BookRenter have currently?

BookRenter has approximately 1 employees.

Q: What technology does BookRenter use?

BookRenter's tech stack includes SWFObject, Microsoft Advertising, X-Content-Type-Options, HSTS, OneTrust.

Q: What is BookRenter's NAICS code?

BookRenter's NAICS code is 5415 (Computer Systems Design and Related Services).

Technology, Information and InternetCalifornia, United States0-1 Employees

Rent your textbooks. Save a bundle.

Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. 

On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.

Company Overview

Headquarters: 177 Bovet Road Second Floor San Mateo, California 94402 United States
Phone number: +1-650-288-****
Website: bookrenter.com
SIC Code: 8231 - Libraries
NAICS Code: 5415 - Computer Systems Design and Related Services
Founded: 2006
Employees: 0-1