Insights

Expanding Market Reach Bluechip Infotech's recent acquisition of Goodson Imports significantly enhances its retail technology capabilities, opening opportunities to expand into new customer segments and strengthen its position in the retail and SMB markets.

Channel Collaboration Strategic partnerships with notable vendors like Exclaimer, Zoom, Malwarebytes, Coro Cyber Security, and Allied Telesis demonstrate Bluechip's strong vendor relationships, providing avenues to offer a comprehensive range of security, communication, and productivity solutions to its channel partners.

Regional Presence With multiple offices across Australia and localized support in major cities, Bluechip is well-positioned to leverage regional market knowledge and develop targeted sales strategies within Australia, especially for SMBs and educational institutions.

Technology Adoption Utilizing advanced tech stack components such as Shopify, Google Tag Manager, and SEO tools indicates a focus on digital marketing and e-commerce, presenting sales opportunities through online channels and digital service offerings tailored to partners and end-users.

Growth & Diversification The company's ongoing efforts to develop new market partnerships locally and overseas, combined with its focus on value-added services like technical support, training, and licensing, create prospects for developing integrated solutions and expanding recurring revenue streams through managed services and vendor programs.

Bluechip Infotech Tech Stack

Bluechip Infotech uses 8 technology products and services including Facebook Pixel, Google Call Conversion Tracking, Shopify, and more. Explore Bluechip Infotech's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Call Conversion Tracking
    Analytics
  • Shopify
    E-commerce
  • jQuery
    Javascript Libraries
  • Priority Hints
    Performance
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Apache
    Web Servers

Media & News

Bluechip Infotech's Email Address Formats

Bluechip Infotech uses at least 1 format(s):
Bluechip Infotech Email FormatsExamplePercentage
FirstL@bluechipit.com.auJohnD@bluechipit.com.au
74%
First.Last@bluechipit.com.auJohn.Doe@bluechipit.com.au
16%
Last@bluechipit.com.auDoe@bluechipit.com.au
6%
FLast@bluechipit.com.auJDoe@bluechipit.com.au
4%

Frequently Asked Questions

Where is Bluechip Infotech's headquarters located?

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Bluechip Infotech's main headquarters is located at 97 Derby St, Silverwater, NSW 2128, AU. The company has employees across 5 continents, including OceaniaAsiaAfrica.

What is Bluechip Infotech's official website and social media links?

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Bluechip Infotech's official website is bluechipit.com.au and has social profiles on LinkedIn.

What is Bluechip Infotech's NAICS code?

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Bluechip Infotech's NAICS code is 42 - Wholesale Trade.

How many employees does Bluechip Infotech have currently?

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As of October 2025, Bluechip Infotech has approximately 201 employees across 5 continents, including OceaniaAsiaAfrica. Key team members include Head Of Sales For Electronic Security And Infrastructure: M. H.Head Of Bluechip Enterprise: J. E.Marketing & Alliances Director: W. H.. Explore Bluechip Infotech's employee directory with LeadIQ.

What industry does Bluechip Infotech belong to?

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Bluechip Infotech operates in the Wholesale industry.

What technology does Bluechip Infotech use?

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Bluechip Infotech's tech stack includes Facebook PixelGoogle Call Conversion TrackingShopifyjQueryPriority HintsYoast SEOGoogle Tag ManagerApache.

What is Bluechip Infotech's email format?

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Bluechip Infotech's email format typically follows the pattern of FirstL@bluechipit.com.au. Find more Bluechip Infotech email formats with LeadIQ.

When was Bluechip Infotech founded?

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Bluechip Infotech was founded in 2000.

Bluechip Infotech

WholesaleAustralia201-500 Employees

Bluechip Infotech was established in 2000, focuses on delivering the latest IT products to a wide channel base while maintaining a dedicated commitment to first class service. With Australian offices in Sydney, Melbourne, Brisbane, Perth and Adelaide we are able to back our commitment to service through localised support.

The key to Bluechip's success is in our strategic implementation of the latest technology, broad access of IT channels and markets driven, highly motivated sales team. Thus we guarantee full comprehensive understanding of products and target markets allowing us to provide cost effective solutions to our partners, Bluechip Infotech has a long and successful history dealing with the SMB and Education through our channel partners. Our value is that we bring the Channel and Vendors together to provide solutions through cooperation. We are a continually evolving company that continues to work hard in its traditional distribution market to consolidate and improve its position, but one that is looking to develop new market and partnerships with customers and Vendors, locally and overseas to help growth and diversification.

Value-Added Services
We offer dedicated Sales account and Business development Managers, E-Commerce and online tools, incentive programs.
Technical Support, Training Services, POC and Installation Services Support, Marketing and Events plus Licensing Services including annuity support.

We work closely with our vendors to develop channel programs that are market specific. We engage with our partners in accreditation and training programs, and keep our resellers current with the latest technology. We run marketing programs in line with our reseller’s requirements.

Locations
Silverwater, New South Wales (Head Office)
Bayswater, Victoria
Bowen Hill, Queensland
Maylands, South Australia
North Sydney, New South Wales
Osborne Park, Western Australia

Section iconCompany Overview

Headquarters
97 Derby St, Silverwater, NSW 2128, AU
NAICS Code
42 - Wholesale Trade
Founded
2000
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Bluechip Infotech's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Bluechip Infotech's revenue is estimated to be in the range of $10M$25M

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