Insights

E-commerce Growth Blue Vanilla's focus on online sales through its e-commerce platform, supported by tools like BigCommerce and Google Analytics, indicates a strong digital presence. There are opportunities to expand digital marketing efforts and personalized online campaigns to increase conversion rates and drive additional sales.

Sustainable Initiatives The company's partnership with the Pink Ribbon Foundation UK and launches like Pink Edit demonstrate a commitment to social responsibility and cause-related marketing. Collaborating with similar NGOs or launching eco-friendly collections could attract socially conscious consumers and enhance brand loyalty.

Trend-Driven Collections With frequent new styles released weekly and engaging content such as Instagram-able spots, Blue Vanilla appeals to trend-savvy shoppers. Developing exclusive collaborations or limited-edition collections with influencers could further boost market interest and sales.

Retail Expansion Potential Being available at multiple retail partners alongside its online store presents opportunities to increase placements in other popular retail outlets or flagship stores. Such expansion could widen the brand’s reach to new customer segments and boost sales volume.

Targeted Marketing Opportunities Utilizing the company's existing tech stack, including Google Tag Manager and AdNabu, offers capacity for targeted advertising and retargeting efforts. Customizing campaigns around key demographics such as young women interested in fashion trends could convert casual visitors into loyal customers.

Blue Vanilla Clothing Limited Tech Stack

Blue Vanilla Clothing Limited uses 8 technology products and services including PayPal Marketing Solutions, Module Federation, BigCommerce, and more. Explore Blue Vanilla Clothing Limited's tech stack below.

  • PayPal Marketing Solutions
    Analytics
  • Module Federation
    Development
  • BigCommerce
    E-commerce Platforms
  • Underscore.js
    Javascript Libraries
  • Select2
    Javascript Libraries
  • AdNabu
    Printers
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics

Blue Vanilla Clothing Limited's Email Address Formats

Blue Vanilla Clothing Limited uses at least 1 format(s):
Blue Vanilla Clothing Limited Email FormatsExamplePercentage
First.Last@bluevanilla.comJohn.Doe@bluevanilla.com
31%
First@bluevanilla.comJohn@bluevanilla.com
19%
First.Last@bluevanilla.comJohn.Doe@bluevanilla.com
31%
First@bluevanilla.comJohn@bluevanilla.com
19%

Frequently Asked Questions

What is Blue Vanilla Clothing Limited's official website and social media links?

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Blue Vanilla Clothing Limited's official website is bluevanilla.com and has social profiles on LinkedIn.

What is Blue Vanilla Clothing Limited's SIC code NAICS code?

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Blue Vanilla Clothing Limited's SIC code is 5621 - Women's Clothing Stores NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Blue Vanilla Clothing Limited have currently?

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As of December 2025, Blue Vanilla Clothing Limited has approximately 51 employees across 3 continents, including EuropeNorth AmericaAfrica. Key team members include Head Of Ecommerce: D. B.Head Of Photography @ Blue And Pink Vanilla: J. C.Owner: K. B.. Explore Blue Vanilla Clothing Limited's employee directory with LeadIQ.

What industry does Blue Vanilla Clothing Limited belong to?

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Blue Vanilla Clothing Limited operates in the Retail Apparel and Fashion industry.

What technology does Blue Vanilla Clothing Limited use?

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Blue Vanilla Clothing Limited's tech stack includes PayPal Marketing SolutionsModule FederationBigCommerceUnderscore.jsSelect2AdNabuGoogle Tag ManagerGoogle Analytics.

What is Blue Vanilla Clothing Limited's email format?

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Blue Vanilla Clothing Limited's email format typically follows the pattern of First.Last@bluevanilla.com. Find more Blue Vanilla Clothing Limited email formats with LeadIQ.

When was Blue Vanilla Clothing Limited founded?

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Blue Vanilla Clothing Limited was founded in 2014.

Blue Vanilla Clothing Limited

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Stylish, fun and modern, Blue Vanilla is a British fashion label bringing the latest trends to the fashion-conscious. Expect a huge range of women’s fashion with a focus on beautiful silhouettes and feminine shapes. Available at selected retailers including New Look, Yumi, Next, Silkfred, Debenhams and via our e-commerce site bluevanilla.com. 

Our ambitious and passionate team are setting the pace for the style hungry as new styles drop each and every week. We champion creativity within every role of our company – from design and buying to e-commerce and marketing, and are dedicated to building the brand on a global scale.

Blue Vanilla Social Media 
Facebook facebook.com/BlueVanillaClothing
Instagram instagram.com/bluevanillaofficial
Pinterest- pinterest.co.uk/bluevanillauk

Section iconCompany Overview

SIC Code
5621 - Women's Clothing Stores
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Blue Vanilla Clothing Limited's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Blue Vanilla Clothing Limited's revenue is estimated to be in the range of $10M$25M

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