Insights

Global Expansion Opportunities Recent openings in Boston, Shanghai, and the UK highlight Birkenstock's active international expansion. Business development efforts can focus on forming partnerships and retail placements in emerging markets and high-growth regions to capitalize on increasing demand for footwear and wellness-oriented products.

Luxury and Lifestyle Collaborations Collaborations with premium brands like BEAMS and PURE YOGA demonstrate Birkenstock's appeal within lifestyle and wellness sectors. Sales teams could explore strategic alliances with health, fitness, and luxury retail channels to expand market reach.

Product Innovation and Customization The launch of the Bone Pattern Zürich model suggests a focus on stylish, limited-edition designs. There are opportunities to develop exclusive or seasonal collections for specialty stores and online platforms to attract fashion-forward consumers.

Market Position and Revenue With a revenue range of 250 to 500 million dollars and strong brand recognition rooted in foot health and quality, Birkenstock presents a lucrative opportunity for distributors and retailers seeking dependable, health-conscious footwear brands in multiple regions.

Similar companies to BIRKENSTOCK

BIRKENSTOCK Tech Stack

BIRKENSTOCK uses 8 technology products and services including QlikView, Amazon Web Services, Microsoft 365, and more. Explore BIRKENSTOCK's tech stack below.

QlikView
Business Intelligence
Amazon Web Services
Cloud Hosting
Microsoft 365
Email
SAP ERP
Enterprise Resource Planning
Cognex
Logistics
macOS
Operating Systems & Computing Languages
Sistrix
Search Marketing
SAP Analytics Cloud
Software As A Service

Media & News

BIRKENSTOCK's Email Address Formats

BIRKENSTOCK uses at least 1 format(s):

BIRKENSTOCK Email Formats	Example	Percentage
FLast@birkenstock-group.com	JDoe@birkenstock-group.com	85%
First.Last@birkenstock-group.com	John.Doe@birkenstock-group.com	14%
FirstLast@birkenstock-group.com	JohnDoe@birkenstock-group.com	1%

Frequently Asked Questions

Where is BIRKENSTOCK's headquarters located?

BIRKENSTOCK's main headquarters is located at Linz am Rhein, Rhineland-palatinate 53545 Germany. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is BIRKENSTOCK's stock symbol?

BIRKENSTOCK is a publicly traded company; the company's stock symbol is BIRK.

What is BIRKENSTOCK's official website and social media links?

BIRKENSTOCK's official website is birkenstock-group.com and has social profiles on LinkedIn Crunchbase.

How much revenue does BIRKENSTOCK generate?

As of February 2026, BIRKENSTOCK's annual revenue is estimated to be $5B.

What is BIRKENSTOCK's NAICS code?

BIRKENSTOCK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BIRKENSTOCK have currently?

As of February 2026, BIRKENSTOCK has approximately 2.3K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: B. K.Cfo: I. K.Cso: K. B.. Explore BIRKENSTOCK's employee directory with LeadIQ.

What industry does BIRKENSTOCK belong to?

BIRKENSTOCK operates in the Retail Apparel and Fashion industry.

What technology does BIRKENSTOCK use?

BIRKENSTOCK's tech stack includes QlikViewAmazon Web ServicesMicrosoft 365SAP ERPCognexmacOSSistrixSAP Analytics Cloud.

What is BIRKENSTOCK's email format?

BIRKENSTOCK's email format typically follows the pattern of FLast@birkenstock-group.com. Find more BIRKENSTOCK email formats with LeadIQ.

When was BIRKENSTOCK founded?

BIRKENSTOCK was founded in 1774.

BIRKENSTOCK

Q: What is BIRKENSTOCK's official website and social media links?

BIRKENSTOCK's official website is birkenstock-group.com. BIRKENSTOCK has social profiles on LinkedIn.

Q: How many employees does BIRKENSTOCK have currently?

BIRKENSTOCK has approximately 2.3K employees.

Q: What technology does BIRKENSTOCK use?

BIRKENSTOCK's tech stack includes Power BI, Atlassian Confluence, List.js, Qlik, ProgressBar.js.

Retail Apparel and FashionRhineland-palatinate, Germany1001-5000 Employees

BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose: foot health. The company's shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience. The brand transfers this concept of well-being to shoes, sleep systems and natural cosmetics to help make the lives of our customers richer and better.

With 6,200+ employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Manufactured in Germany, BIRKENSTOCK products are sold in more than 100 countries globally.