Diverse Product Portfolio Better Direct offers a wide range of hardware and software solutions from major manufacturers like IBM, Lenovo, HP, Cisco, and Eaton, providing ample cross-sell and upsell opportunities across various IT infrastructure categories.

Government Contracting Capabilities With active GSA contract, ProcureAZ, and WSCA listing, Better Direct is well-positioned to serve government agencies and institutions seeking reliable, pre-approved hardware and software solutions.

Growing Revenue Potential Generating between fifty and one hundred million dollars annually, Better Direct presents a significant sales target for vendors looking to expand into the U.S. value-added reseller market with established channels.

Target Niche Certifications As a HUBZone certified and Service-Disabled-Veteran-Owned-Business, Better Direct may attract customers and partners prioritizing diversity, veteran, and small business engagement in procurement processes.

Online Sales Channel The company's online store provides a direct and scalable platform to reach a broad customer base across the United States, offering opportunities for targeted digital marketing and channel expansion strategies.