Beth Bender Beauty

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

Beth Bender Beauty is a personal care product manufacturer based in Los Angeles, California, founded by makeup artist Beth Bender, who pioneered the first eyeliner and eye makeup stencil in 2003. The company focuses on tools that help users achieve precise eye makeup and eyeliner looks with less trial and error, addressing common challenges related to achieving a clean cat-eye, winged liner, or smoky eye across different eye shapes. Operating within the beauty tools segment, the business emphasizes products that make makeup application more straightforward and enjoyable, drawing on Beth Bender’s experience from the makeup artistry field. The organization describes itself as a close-knit team rooted in New York and Los Angeles, continually developing new tools and staying aligned with current trends. A recent development noted is the launch of Eye Candy Gentle Adhesive Eyeliner Stencils, which incorporates a medical-grade adhesive to safely attach stencils to the skin. The company appears to target individual consumers seeking accessible, precise eye makeup solutions, positioned as a small, specialized player within the broader personal care manufacturing industry.

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