Acquisition Growth BerlinRosen has recently expanded through acquisitions, including Message Lab in 2023 and M18 PR in 2023, signaling a growth trajectory and an opportunity to upsell integrated communications, analytics, and content services to a broader client base.

Agency of Record With recent OFR (Agency of Record) wins for regional economic development and destination marketing organizations in St. Louis, BerlinRosen demonstrates capacity to handle large-scale, ongoing PR programs across sectors, presenting a potential sales path for long-term strategic engagements.

Full-Service Stack As a full-service firm offering creative, branding, crisis, strategy, and analytics, there is a ready-made pitch for cross-sell to existing clients in hospitality, real estate, travel, and tech through expanded digital, content, and measurement services.

Analytics Lead Hiring a head of analytics and ongoing data-driven insights indicates a validation of measurement-driven PR. This creates an opening to propose advanced analytics, reporting dashboards, and data storytelling packages to optimize campaign impact.

Technology Ecosystem Adoption of a diversified tech stack including Meta, Google Ads, Google Workspace, Asana, and Webflow suggests opportunities to sell integrated MarTech and campaign automation services to streamline client workflows and reporting.