Insights

Wellness Niche BePure operates in the wellness and fitness services space with a focus on science-backed supplements, presenting a prime opportunity to cross-sell to health-conscious consumers seeking sleep, mood, and energy support.

Growing Brand Revenue under one million and recent funding of 1.3M suggest a scaling phase with room for partnerships, co-branding, and wholesale or private-label opportunities to accelerate growth.

Tech Driven Active use of Shopify and commerce tooling (Cart, Recharge) indicates a ready-made platform for channel expansion, loyalty programs, and direct-to-consumer initiatives with enhanced merchandising and A/B testing.

Partnership Potential Recent Herb Farm partnership signals openness to strategic collaborations; explore distribution, white-label arrangements, or bundled product offers with complementary brands in the natural products ecosystem.

Global Alignment Industry peers and revenue bands suggest BePure sits among mid-sized wellness brands. Target opportunities include B2B wholesale, international expansion, and entry into direct-to-consumer markets via co-marketing with aligned players.

BePure Tech Stack

BePure uses 8 technology products and services including BugSnag, AdRoll CMP System, Shopify, and more. Explore BePure's tech stack below.

  • BugSnag
    Analytics
  • AdRoll CMP System
    Consent Management
  • Shopify
    E-commerce
  • Cart Functionality
    E-commerce
  • Recharge
    Payment Processing
  • CartBot
    Shopping Cart
  • HTTP/3
    Web & Portal Technology
  • Nginx
    Web Servers

BePure's Email Address Formats

BePure uses at least 1 format(s):
BePure Email FormatsExamplePercentage
First@bepure.co.nzJohn@bepure.co.nz
93%
First.Last@bepure.co.nzJohn.Doe@bepure.co.nz
7%

Frequently Asked Questions

What is BePure's official website and social media links?

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BePure's official website is bepure.co.nz and has social profiles on LinkedInCrunchbase.

How much revenue does BePure generate?

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As of July 2026, BePure's annual revenue is estimated to be <$1M.

What is BePure's NAICS code?

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BePure's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does BePure have currently?

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As of July 2026, BePure has approximately 38 employees across 2 continents, including OceaniaSouth America. Key team members include Head Of Brand & Marketing: G. P.Group Ceo: A. L.Executive Director: B. L.. Explore BePure's employee directory with LeadIQ.

What industry does BePure belong to?

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BePure operates in the Wellness and Fitness Services industry.

What technology does BePure use?

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BePure's tech stack includes BugSnagAdRoll CMP SystemShopifyCart FunctionalityRechargeCartBotHTTP/3Nginx.

What is BePure's email format?

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BePure's email format typically follows the pattern of First@bepure.co.nz. Find more BePure email formats with LeadIQ.

How much funding has BePure raised to date?

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As of July 2026, BePure has raised $1.3M in funding. The last funding round occurred on Dec 12, 2019 for $1.3M.
BePure logo

BePure

Wellness and Fitness ServicesAuckland, New Zealand11-50 Employees

BePure operates in the wellness and fitness services sector, developing dietary supplements that draw on twenty years of nutritional know-how. Its products emphasize sources designed for absorption and are paired with doses supported by scientific evidence. The aim is to help individuals improve sleep quality, mood stability, and sustained energy so they can feel more like themselves. Based in Auckland, New Zealand, BePure supports a mid-sized team and serves consumers seeking structured nutritional support for everyday well-being. In October 2022, BePure announced a collaboration with The Herb Farm, reflecting a notable development in its partnership network.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Employees
11-50

Section iconFunding & Financials

  • $1.3M

    BePure has raised a total of $1.3M of funding over 1 rounds. Their latest funding round was raised on Dec 12, 2019 in the amount of $1.3Mas a equity_crowdfunding.

  • <$1M

    BePure's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • $1.3M

    BePure has raised a total of $1.3M of funding over 1 rounds. Their latest funding round was raised on Dec 12, 2019 in the amount of $1.3Mas a equity_crowdfunding.

  • <$1M

    BePure's revenue is estimated to be in the range of <$1M

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