Insights

Personalized Wellness Rootine's focus on customized supplements tailored to individual health data presents opportunities to partner with fitness centers, corporate wellness programs, and healthcare providers seeking innovative, data-driven health solutions.

Innovative Technology Utilizing advanced tech like at-home blood tests, wearables data, and NFT communities positions Rootine as a forward-thinking brand, opening avenues for B2B collaborations with tech firms, health device manufacturers, and digital health platforms.

Strategic Acquisitions Recent acquisition by Rhodium indicates potential for expanding distribution channels, especially within spa and beauty sectors, creating sales opportunities with wellness, beauty, and spa service providers seeking to enhance their offerings.

Financial Growth With a recent Series A funding of $10M and a revenue range of $1M to $10M, Rootine is scaling rapidly, making it an ideal partner for brands looking to enter or expand in personalized health and supplement markets.

Market Differentiation Rootine's unique integration of technology, data personalization, and community engagement through initiatives like NFT memberships offers opportunities to develop targeted marketing campaigns and loyalty programs for health-conscious consumers and wellness brands.

Rootine Tech Stack

Rootine uses 8 technology products and services including TikTok Pixel, C3.js, Cloudflare, and more. Explore Rootine's tech stack below.

  • TikTok Pixel
    Analytics
  • C3.js
    Charting
  • Cloudflare
    Content Management System
  • Envoy
    Load Balancers
  • Venmo
    Payment Processing
  • hCaptcha
    Security
  • X-XSS-Protection
    Security
  • HTTP/3
    Web & Portal Technology

Rootine's Email Address Formats

Rootine uses at least 1 format(s):
Rootine Email FormatsExamplePercentage
First@rootine.coJohn@rootine.co
34%
Last@rootine.coDoe@rootine.co
16%
First@rootine.coJohn@rootine.co
34%
Last@rootine.coDoe@rootine.co
16%

Frequently Asked Questions

What is Rootine's official website and social media links?

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Rootine's official website is rootine.co and has social profiles on LinkedInCrunchbase.

What is Rootine's NAICS code?

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Rootine's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Rootine have currently?

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As of December 2025, Rootine has approximately 4 employees across 2 continents, including North AmericaEurope. Key team members include Head Of Cx And Operations - Founding Member (acquired By Rhodium): J. W.Head Of Customer Experience And Operations: J. W.Head Of Brand: L. W.. Explore Rootine's employee directory with LeadIQ.

What industry does Rootine belong to?

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Rootine operates in the Wellness and Fitness Services industry.

What technology does Rootine use?

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Rootine's tech stack includes TikTok PixelC3.jsCloudflareEnvoyVenmohCaptchaX-XSS-ProtectionHTTP/3.

What is Rootine's email format?

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Rootine's email format typically follows the pattern of First@rootine.co. Find more Rootine email formats with LeadIQ.

How much funding has Rootine raised to date?

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As of December 2025, Rootine has raised $10M in funding. The last funding round occurred on Sep 13, 2022 for $10M.

When was Rootine founded?

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Rootine was founded in 2019.

Rootine

Wellness and Fitness ServicesTennessee, United States2-10 Employees

Rootine is a health and wellness brand revolutionizing the future of supplements. 

We use your unique health data to create targeted supplements designed to work with your changing body. Our multivitamin and drink mixes are developed using cutting edge technology for maximum absorption and efficacy**. 

Powered by our at home lab tests and data you already have through your wearables, our smart supplement system delivers results you can see, feel and track - promoting vibrant health at the cellular level. 

Visit: rootine.co

Section iconCompany Overview

Website
rootine.co
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2019
Employees
2-10

Section iconFunding & Financials

  • $10M

    Rootine has raised a total of $10M of funding over 3 rounds. Their latest funding round was raised on Sep 13, 2022 in the amount of $10M.

  • $1M$10M

    Rootine's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $10M

    Rootine has raised a total of $10M of funding over 3 rounds. Their latest funding round was raised on Sep 13, 2022 in the amount of $10M.

  • $1M$10M

    Rootine's revenue is estimated to be in the range of $1M$10M

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